As a keen reader of photography blogs – and of course a photographer and blogger myself – I’m curious about how many photographs per post is the optimum.
Some share just one photo per post.
With a very short post that can be purely the photograph with no text, or the photograph plus a few paragraphs of text, I find this approach can be very powerful.
I love the author’s commitment – “This is the single photograph I have chosen for the post, nothing else would do, and now here it is standing up proud”.
I think it encourages those of us reading to give that single photograph more commitment too, to perhaps linger a little longer, and search a little deeper, than we may do if there are two or three other images in the post.
But, for me, there comes a length of post where a single shot is not enough.
Reading perhaps ten paragraphs on a predominantly photography themed blog, seems too much. I like the break that a picture brings to the text, and the opportunity to see a little more of the blogger/photographer’s work.
So for a longer post of say 700-1000 words or more, maybe three photographs is a good amount.
(Some would say this is too much text for any blog post, and the longest post should be 600 words, but that’s a topic for another day!)
I think what’s far worse than a single photo then hundreds of words of text, is the opposite end of the spectrum, ie too many photographs.
If even the greatest of photographers shared say 20 images in one post, most of us I would suggest start to switch off and become increasingly immune to the impact of any single image by the end of it.
Put another way, the blog starts to feel like Instagram or Pinterest (or any other picture heavy social media site, you pick your poison) where one ends up swiping mindlessly, the fingers still working long after the eyes and mind have disengaged from any meaningful kind of connection with and appreciation of the work.
What is worse still, and again I speak for myself, is too many photographs, plus too many of them being weak and/or mundane photographs.
I don’t think anyone needs to see the entire dump of your latest photowalk in one go without any thought to editing and choosing the very best to share with your audience.
This is doing yourself a disservice, by heavily diluting – or even completely drowning – your best few photographs in an ocean of mediocrity.
And it’s doing your audience a disservice by asking them to do your editing for you and wade through a dozen or more shots to find perhaps one or two that are of genuine interest.
So that’s where I stand.
As is usual for much of what I think, I believe here that less is more. One image is the most powerful, but two or three still works well if they’re amongst your best work, and serve also to punctuate a large amount of text.
How about you? How many photographs do you usually share in a new blog post? How many do you like to see per post in the photography blogs you read most?
Please let us know in the comments below (and don’t forget to tick the “Notify me of new comments via email” box to follow the conversation).
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