For a while I’ve been considering the 48 hourly publishing schedule of 35hunter.
Previously I’d experimented for some months with a new post every 36 hours, and found that dropping back to every 48 made little discernible difference to any of the viewing and interacting stats over a monthly period.
In recent months I haven’t quite found a steady rhythm in writing and publishing.
There’s no lack of interest in writing, or ideas to expand upon (currently 188 draft posts await my further attention), it’s been more about finding a regular time, and balancing this with everything else, including photography.
I’ve managed to still maintain the 48 hour schedule, but as I came to write today, I realised that the most recent draft I finished, I hadn’t scheduled to publish.
So now, at 4pm, it should have gone out at 6am.
No big deal, I can just publish now, I thought, and keep on track with a post every two days.
But then I wondered again if I might leave it until tomorrow morning, three days since the last post.
As I’m also still catching up with comments on the previous two or three posts, this made sense on a number of levels.
Going forward, I’m going to stick with a new post every three days, and see how that goes.
Perhaps come the end of October I’ll have a look at the stats and see if anything has radically changed. I suspect it won’t have.
There must be a frequency tipping point, where if you post too little, readers start to lose interest and drift away.
And conversely, at the other end, a regularity that leads to most readers feeling overwhelmed. Perhaps a new post every day, or more than one post a day?
It depends on many factors of course – some relating to the blog itself, others to the reader(s).
But either way, I suspect every two days and every three days both fall in the same safe lands in between the extremes, and most readers I’m sure don’t monitor the posting frequency of their favourite blogs as much as the authors do!
So we’ll see how this accidental experiment of publishing a new post every three days pans out.
How about you? How often would be too often for you, with your favourite blogs? How little would be too little, and cause you to drift away?
As always, please let us know in the comments below (and don’t forget to tick the “Notify me of new comments via email” box to follow the conversation).
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