So for the last three months or so I’ve been publishing a new blog post here on 35hunter every 36 hours.
The schedule works well, and fits the part of my brain that craves logic and routine – publish at 7am on day one, 7pm on day two, have day three off, then begin again.
I feel I’ve bedded into this frequency well enough to share some thoughts on what works for me about it, and what doesn’t.
I like publishing this often. It keeps the blog feeling fresh, and helps me keep new ideas and posts coming.
I much prefer a regular routine than publishing as and when I feel like it. I find it much easier to find the discipline to write with such a framework in place – this has been true all of my adult life.
Publishing this frequently has encouraged me to experiment and broaden the content and style of posts. I know that if something doesn’t work, it doesn’t matter, there’ll be another post along in 36 hours.
The archives are steadily fed. As I write this, I’ve already published 58 posts this year and it’s not yet the end of month three. The larger your archives, the more likely people are to find you. In theory, you widen your net with each additional quality post.
I like to stay two or three posts ahead, so the WordPress scheduling feature is invaluable. It means that maybe some weeks I’ll write seven or eight new posts, some weeks only three.
My “buffer” (how many posts I have scheduled, but not yet published) ebbs and flows, always remaining above one. Which means even if I don’t write anything for 36 hours (or even a week), if I keep the buffer topped up, it’s fine. This absorbs the inevitable natural flows in my writing – and life in general.
Finally, the more I write, the more I write. My draft posts list before I started this was somewhere in the 90s. It’s currently around 120. The more you capture your ideas, the more they breed.
Again this is something I’ve known for many years of writing and creating.
You have to keep the schedule. I’ve not gone below having one post in the buffer to be published, but sometimes it can feel a bit of a pressure if you’ve just published and only have one more waiting.
But as I said above, this set up means I can keep this buffer and not be sitting watching the clock with a new post due in a few hours and nothing ready.
Sometimes it feels like the conversation around one post is only just warming up, then a new post comes along, and (some) people jump on to that one. This has felt like the comments have been cut short before they might have been, had there not been another new post so soon after.
Some readers can’t/don’t “keep up”. I often talk about limiting time online, doing less but doing it better, and cutting down the number of blogs you follow. This sometimes seems to go against my own frequency of publishing. There are people that converse regularly for a while, then kind of drop away, which is disappointing. I wonder if this is because the frequency of posts is too much for them?
I spend more time writing each week than when I was publishing say twice a week. Which is obvious. It just means I have to make the time for it.
My drafts list is up to around 120. Which I also listed as a positive, but sometimes I think I jot down a few new posts rather than finish off the 10 or 15 posts that are only 10 or 15 minutes away from being ready to publish.
In summary, the ups are well worth the downs, I feel.
I don’t plan to change the 36 hours publishing schedule any time soon.
How about you? How often do you like to read a new post? How often do you publish on your own blog, and do you experiment with different frequencies?
Please let us know in the comments below (and don’t forget to tick the “Notify me of new comments via email” box to follow the conversation).
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