From January to September inclusive this year, I published a new blog post every 36 hours.
My original intention with this experiment was to see what impact it would have on the readership and interaction, as well as a way of giving vehicle to my ever expanding draft posts list, and hopefully slim it down somewhat.
On the latter point, I failed comprehensively. I started 2019 with around 100 drafts and now have over 150!
On the first point, I concluded back in August that this didn’t really work at all either, and aside from a curious spike in January, my viewing figures were very consistent throughout the following seven months, and not much higher than in 2018 when I was often writing far less frequently.
Comments on blog posts oscillated with little apparent pattern from January to August too, from a peak of 383 to a low of 213.
So now, after two months of reducing my publishing schedule from every 36 hours to every 48, what impact has it had?
On overall views, September was 7757, the first time this year it’s dropped below 8000. Visitors remained around 3000, the same as the previous three months.
In October though, views were up to 9362, the highest all year aside from that unexplained January peak, and visitors were up to just under 4000, the best all year.
Comments – a stat that interests me far more, as a predominant reason for having a blog is to converse with people like you – were at 252 in September, not great but about average for the year, but had dropped to just 197 in October, the same month that saw greater views and visits.
Double hmmm. Views and visits going up but comments going down? Not really what I want to see.
I can also see that views per visitor, which has averaged around 2.7 for a few years, fell to 2.5 in September and 2.36 in October. Again, not ideal!
In September, five of the top 10 most viewed posts were written that month. The highest by far, my praise of Pentax Espios, I wrote back in February, and has gained increasingly more views month on month ever since!
This post was also easily the highest viewed in October, where only three of the top 10 posts with highest views were written that month.
Perhaps this explains some of the stats, and this single post is attracting a chunk of new viewers just looking for information on Pentax Espios, who are reading silently and then leaving without comment?
As always, blog stats seem to pose more questions than they provide answers.
Looking at the results one way, I could take pleasure from the fact that older posts are being picked up and viewed, and the depth of the archives here (22 posts shy of 500 as I write this) is giving readers a greater range of material to delve into.
Or I could look at it that the newer posts are increasingly less interesting than my older ones!
Stats aside, I have preferred posting every 48 hours compared with every 36.
The latter was sustainable, but I have been more relaxed with the additional breathing space a 48 hour schedule gives. Especially with an extra little one in our family since June.
Honestly, I think there are so many mysteries with blogging, and so many variables beyond our control, that really all we can do is keep writing what we enjoy writing, keep responding to the comments you all generously make, and let the chips fall where they may.
I plan to continue with the 48 hour plan for now, and perhaps I’ll review the stats again at the end of 2019.
Or perhaps just ignore them!
Do you have any nuggets of wisdom or insight about blog posting frequency? How often do your favourite blogs publish new posts?
Please let us know in the comments below (and don’t forget to tick the “Notify me of new comments via email” box to follow the conversation).
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